There are several premises that establish the need for this book. First, that management of lifestyle is a necessary component for wellness and health promotion, as well as disease prevention and management. Second, that physicians and allied health professionals lack sufficient education and training in lifestyle medicine to fulfill the imperative in the first point above. Third, that existing publications, including a few detailed books on the topic, focus on theory and evidence but not practical implementation in clinical practice. It is this third point that will be specifically targeted by this book.
Unlike marketing management texts that are versions of principles texts, this text is based on three concepts not found in the competition: a focus on customer service is central - this concept is presently gaining much attention in research and practice. It provides students with an understanding on how marketing strategic and tactical decisions are made in light of their impact on the firm's customers. The text will truly integrate the concepts of marketing and management, making it more interdisciplinary. Managing a marketing department or marketing program requires and understanding of management principles and how they are implemented. Knowledge that students will use immediately upon graduation will be a priority. Most who pursue marketing careers start at entry level positions within the marketing department, and few go into upper management immediately. Information provided can be used immediately in an entry level job and in a first level management position. In this title, 'Stop and Think' features cause the reader to stop and think about how management principles are used in marketing positions (ie - issues related to planning, organizing, and leading). 'YourCareer' features offer students practical advice regarding marketing careers and profiles of recent successful marketing graduates. It includes chapters on data warehousing, internal and external communications, and website management - coverage lacking in competing texts. 'Customer Corner' insets, posing a customer service situation, encourage students to think about the importance of customer service and how they would respond to customer service problems. Critical thinking exercises stress the importance of quantitative methods in marketing and applying marketing concepts. End of chapter mini-cases can be used by instructors to generate class discussion, for in-class group work, or individual assignments. This title features excellent summary of chapter concepts.
When you're obeying His commands and serving the Lord there is a certain satisfaction that you feel. Serving Him brings you great joy and pride. But what about giving yourself and your life to Him entirely? In giving Him your life, that includes giving Him your appearance, your attitude and your heart's desire. You are a daughter of the one true King. It's time to step into the life that God has meant for you to live; one filled with confidence in your natural beauty and grace. Let His glory shine through you, bringing His light to the world. Within these pages you'll learn to unlock your natural beauty that God has given you.
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